In fact, it is the latest in a series of steps to expand your market at the expense of cities and towns nationwide, stripping them of their unique character and the financial wherewithal to pay for essential needs like schools, fire and police departments, and libraries."Īlthough told the New York Times that the promotion was not aimed at small shops, but was rather "primarily intended for customers who are comparing prices in major retail chain stores", bookshops across America have responded with anger and dismay. "We could call your $5 bounty to app-users a cheesy marketing move and leave it at that. Forgive us if we're not," wrote the trade body's chief executive Oren Teicher in an open letter to Amazon boss Jeff Bezos. "We suppose we should be flattered that an online sales behemoth needs a Main Street retail showroom. The American Booksellers Association echoed her sentiments, saying that independent bookshops were "outraged" by Amazon's move. "Small businesses are fighting everyday to compete with giant retailers, such as Amazon, and incentivising consumers to spy on local shops is a bridge too far," said Snowe, a Republican and member of the Senate Committee on Small Business and Entrepreneurship, in a statement.
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